WEBSITE OPTIMISATION – SEO
Website Optimisation for Hypnotherapists
Website Optimisation is one of most misunderstood areas of web design there is!
Cloaked in “mystery” and seemingly elusive to really understand, website optimisation is nonetheless, critical to the success of your on-line marketing aspiration.
ALL of Hypnotherapy Websites designs are built and then optimised for on-page elements using the YOAST SEO plug-in as standard. We also offer more Advanced Website Optimisation which is focused on the “off-page” factors – see below.
In essence, website optimisation involves creating pages that are preferentially selected by the Search Engine companies – in real World terms this means Google (66.74%) Bing (10.8%) and Yahoo (10.05%) – that’s 87% of all searches by just THREE Search Engines.
In summary, if you don’t use Google’s website optimisation guides, you’re really never going to get anywhere!
Hypnotherapy Websites have been designing and building websites for Hypnotherapists since 2009 and have developed an excellent understanding of what Google is looking for when it comes to effective website optimisation techniques.
Website Optimisation falls into TWO main areas; “On Page Optimisation” which focuses on making sure that the “content” and layout of that content is done in such a way as to be “attractive” to the search engines, and “Off Page Optimisation” which represents all of the elements and factors NOT contained on the site itself. These two areas are summarised below:
On-page Optimisation includes elements such as:
- Selection of relevant Keywords
- Correctly configured “Title Tags”
- Well constructed “Description Tags”
- Correct Keyword “Density”
- Unique content
- Image “Alt Tags”
Off-page Optimisation includes elements such as:
- In-bound Link Building
- Index submissions
- In-bound Anchor Text management
- In-bound relevance
- Prohibition of Link Farms
Of course you can!
The beauty of a WordPress CMS web design is that you have 100% access to the site, as well as all of the code behind the website.
This, of course, does raise the question however – “Do you have (a) the time and (b) the knowledge and (c) the inclination to perform website optimisation activities?”
In our experience, the vast majority of Hypnotherapists would rather dedicate their time to working with clients rather than spending hour after hour “tweaking” code.
In the video below, Matt Cutts, Google’s spokesman for “Search Quality”, explains just how Google sets about producing it’s search results page.[youtube id=”BNHR6IQJGZs” width=”900″ height=”550″ autoplay=”no” api_params=”” class=””]
Hypnotherapy Websites offer two Advanced Website Optimisation packages both focused on Off-Page SEO which includes the following:
- 100% White Hat SEO methodology
- Google Penguin, Panda and Hummingbird safe methods
- Designed to drive premium quality traffic to your site
- Effective Local SEO
- Spam free content
- 100% Manual Link Building with Local and niche websites.
Website Optimisation Packages A & B
|Link Building Task||Pack A – £75 per month||Pack B – £140 per month|
|Local Citation submissions||10||20|
|Local Classified ads||10||20|
|Map submissions & Reviews||2||5|
|Image Sharing Back-links||10||25|
|Social media back-links||10||25|
|WEB 2.0 PROFILES||5||10|
|Video Sharing back-links||10||20|
|Doc Sharing back-links||10||20|
|PDF sharing back-links||10||20|
|Audio Sharing back-links||10||20|
|Blog Writing Articles||5||10|
|Press Release Writing||1||3|
|Press Release Submission||3||8|
|Guest Blogging Links||5||10|
|Article Syndication marketing||10||20|
|Micro – Blogging||10||15|
|High PR Social Bookmarking||20||40|
|High PR Directory Submission||50||100|
Select either Package A or Package B from the Drop-down menu. This subscription will stay in place until cancelled by you.